Ichiba Icons Brunch: Where Japanese Market Culture Meets Soho's Electric Energy

Chotto Matte is set to revolutionise weekend dining in the heart of London's entertainment district with the launch of their highly anticipated Ichiba Icons Brunch. From Saturday 13th September, the renowned Japanese-Peruvian fusion restaurant will transport guests straight to the bustling street food markets of Japan, reimagined with their signature contemporary twist.

The name says it all - Ichiba (市場), meaning "market" in Japanese, perfectly captures the essence of this bold new brunch experience that celebrates the vibrant energy and authentic flavours of Japan's most iconic food destinations.

A Market-Inspired Culinary Adventure

The Ichiba Icons menu reads like a love letter to Japanese street food culture, with each dish carefully crafted to deliver both authenticity and innovation. Guests will find themselves transported through a culinary journey that begins with the restaurant's show-stopping Creamy Carbonara Udon - a fusion masterpiece that marries Italian comfort with Japanese technique, creating a dish that diners will find themselves craving long after the weekend ends.

Seafood enthusiasts will delight in the freshest Tuna Nigiri flight, showcasing the restaurant's commitment to premium ingredients and expert preparation. The experience concludes on a sweet note with indulgent Soft Serve ice cream delicately drizzled with matcha, offering the perfect balance of creamy texture and distinctive Japanese flavour that Instagram feeds were made for.

Exclusive Matcha Cocktail Collaboration

Adding an extra layer of excitement to the launch, Chotto Matte has partnered with JENKI to create an exclusive collection of matcha cocktails available nowhere else in London. This limited-time collaboration promises to elevate the traditional brunch beverage experience with innovative drinks that perfectly complement the Japanese-inspired menu whilst celebrating the unique partnership between two forward-thinking brands.

The Ultimate Bottomless Experience

For those seeking the full party atmosphere, the £69 bottomless package transforms weekend brunch into an unforgettable celebration. This comprehensive offering includes free-flowing cocktails, wine, and beer alongside a carefully curated feast of Chotto Icons dishes. The experience is elevated further by live DJs who provide the perfect soundtrack to weekend festivities, all set against the backdrop of Soho's unbeatable energy that has made the district London's premier entertainment destination.

The carefully structured 90-minute unlimited drinks service ensures guests can fully immerse themselves in the experience whilst maintaining the quality and pace that Chotto Matte is renowned for.

Weekend Indulgence Redefined

Available every Saturday and Sunday from 12pm to 4pm, Ichiba Icons Brunch caters exclusively to guests over 18, creating an sophisticated adult playground where Japanese market culture meets London's vibrant weekend scene. The timing allows for the perfect transition from leisurely afternoon dining to the pulsating energy of Soho's legendary nightlife.

£69 per person for bottomless package including Chotto Icons dishes and unlimited drinks

Launching Saturday 13th September 2025 | Available Saturday & Sunday, 12pm-4pm | Over 18's only

Unlimited drinks package served for 90 minutes from reservation time. One drink at a time. Bottomless packages available for whole table only.